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They tell you the truth when no one else will. There was a moment in sports when employing a coach was unimaginable—and then came a time when not doing so was unimaginable. If you want to build your business and at the same time have a rewarding personal life, you call a coach. Research does demonstrate that one-on-one executive coaching is of value. Xerox Corporation carried out several studies on coaching. Business coaching is attracting America’s top CEOs because, put simply, business coaching works.

The business demand for coaching is nearly doubling each year. 2 billion is spent on executive coaching at senior executive levels in Fortune 500 companies. Even modest improvements can justify hiring a coach. 90 for every the firm spent on coaching. Many of the World’s most admired corporations, from GE to Goldman Sachs, invest in coaching.

I absolutely believe that people, unless coached, never reach their maximum capabilities. Wayne Calloway, former Chairman, Pepsico, Inc. In research conducted over the past three years we’ve found that leaders who have the best coaching skills have better business results. Executive coaches are not for the meek.

They’re for people who value unambiguous feedback. Personal coaches are a hot commodity among executives these days. Who exactly seeks out a coach? Winners who want more out of life.