Please forward objectives of investment slideshare error screen to 64. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core. Why Is Content 2020 So Important?
Content 2020 feels more like an internal video prepared especially for the Coca-Cola marketing team, laying out their strategic vision for the future. Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. Through the stories they tell, to provoke conversations and earn a disproportionate share of popular culture. In the beginning, the claim is made that Coca-Cola must create the world’s most compelling content. Toward the end, the comment is made that Coca-Cola can no longer rely on being 30-Second-TV-Centric. I would love to hear your comments on the videos. See how more of the best brands on earth are conquering their content marketing challenges.
Author: Joe Pulizzi Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Join Over 200,000 of your Peers! While the videos are creatively produced and there are some important messages behind, I did rather pale under the typical brand marketing jargon which is only saved by the talented illustrator! I agree that some of these moments would have been tough to bear without the great illustration. I agree, there is something to it and it’s a meaningful change by Coca-Cola. We need to remember that this is for marketing executives and advertising professionals — what’s jargon and gibberish to us is how they communicate daily. They have their own professional vocabulary as much as engineers or coders do.
And it will be very intriguing to watch and see if Coke’s version of content marketing has anything to teach small business marketers. Yes, it will be interesting to see how this affects other marketers as we move toward that 2020 mark. It’s a risk, a leap of faith. Guessing who holds the long straw is not difficult. Therefore the leap of faith kinda thing does NOT apply. It’s not a leap of faith when its a top-down direction! I think that if anyone can pull it off, it’ll be mr.
I also think it’s a ballsy move by Coke. I just don’t think that it’s that big of a deal as many. I think more companies have made more ballsy moves than this. I still think that going directly with a client brief to creative filmmakers etc.
I watched the entire presentation and was impressed by Coke’s foresight in harnessing creative content to create a better world. Coke achieve it’s objectives for 2020. This is truly a ground breaking post for coca-cola and, I agree, absolutely crucial for any brand marketer or agency to watch very closely. Liquid content: Apart from it’s obvious connection to the coca cola brand, I love this term. The idea that content needs to remain liquid and linked and not evaporate into a gas is a great analogy that ensures content stays true to the brand objectives and doesn’t just become fluff that isn’t getting the brand anywhere.
It also creates a nice feeling of fluidity and dynamicis for the content versus being solid and set in stone from release day. Research and insights: The time is definitely long overdue to put less investment in traditional link tv quant and completely alter our approach to insights and better leverage this massive pool of consumers that are ready to engage online. The question is, what testing method will come out on top? Will there be a new standard approach and process? I look forward to watching coke closely through there’s changes and think that other big CPGs would do well to map out a similar strategic approach to content. It’s impressive, although as you’ve already mentioned in parts I was like, what?