Will you be a tax winner or loser this year? Should I save into a Lifetime Top virtual reality companies to invest in and would my Help-to-Buy Isa be closed if I do? Workers’ pension deductions triple to 2.
BIG SHOT OF THE WEEK: Has Mark Zuckerberg’s Facebook morphed into a monster beyond his control? The Devon home that looks like a luxury treehouse! Where are you most likely to get a bus lane fine? Virtual reality has been a revolution in the making for years. Billions of pounds have been spent creating headsets and software that allow users to feel fully immersed in a parallel world. To date however, the technology has fallen short of expectations, as virtual reality is still principally used by hard-core video game fans. This is set to change as the number of virtual reality devices soars worldwide, the technology improves and uses proliferate.
EVR Holdings, a young Aim company, is at the centre of this fast-changing industry. 125p and should increase materially, as virtual reality comes of age. EVR devises virtual reality musical experiences, from concerts to festivals to studio sessions. Tuned in: EVR specialises in virtual reality music experiences,from concerts to festivals to studio sessions. Over the past three years, the group has amassed the world’s largest library of virtual reality music, with more than 4,500 hours of songs, recording sessions and live events. It has also signed agreements with record label giants Warner Music, Universal and Sony, under which it is licensed to create and distribute virtual reality content using these companies’ artists. Two fees or not two fees?
Through these agreements and others, EVR now works with more than 500 artists, including Bloc Party, Zara Larsson and even The Who. In order to deliver all these hours of entertainment, EVR films concerts, festivals and recording sessions around the world, positioning cameras in a number of different places so that consumers can don their virtual reality headsets and imagine themselves on stage, in the audience, backstage or in the gods. In the UK alone, the group is filming at Cumbria-based festival Kendal Calling later this month. In August, they go to South West Four in London and in September, they will record Festival Number Six in Portmeirion, Wales. EVR was founded by Anthony Matchett, an entrepreneur who has spent his career in the music industry, working with some of the best-known names and companies in the business. His chief operations officer, Steven Hancock, has also been at EVR from the outset, having previously been commercial manager at Ibiza Rocks, building the hotel and music business into one the fastest growing youth brands in Europe.
Through their respective careers, Matchett and Hancock have built a wide network of contacts in the music industry, as well as a keen understanding of youth culture. The duo now hope to use their experience to build EVR into a significant business, with a leading role in the virtual reality music sector. The company has already devised an app, which will allow users to download festivals, recording sessions and such like on to their virtual reality headsets. Payment will vary according to the event that users are downloading and the popularity of the artists involved. Despite having built a massive music library and worked out how best to deliver virtual reality music, Matchett and Hancock have not yet launched their app, under the brand name Melody VR.